Activation and Festivals

The Activation and Festivals Unit has direct responsibility for delivering Festival City including the Festival City Grants Program, delivering place based activations, the NYE Fireworks and Australia Day celebrations, the City’s Festive Season Program and promotes Tourism and Visitation across the City.

  • We promote and cultivate the city as a place that stages and hosts festivals that create great memories, inspire a sense of community belonging and pride, excite visitors and stimulate economic activity.
  • We work to develop strategic partnerships to attract some of Australia’s best festivals to the City.

We play a lead role in enhancing the visitor experience providing focus and direction to ensure tourism continues to be vibrant and thriving within our cosmopolitan City.

We develop activations that breathe life into spaces across the city creating engaging and welcoming public spaces.