Copywriting/Public Relations

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Getting the right words that describe your business and offering is a critical part of the mix and effective use of PR can be an affordable way to promote your business.

Applications open 25 September 2023.

Blue Budgie Communications

Option 1 - The Cocka-TWO Package

SEO-optimised copy for your two most important webpages - your home and about page including your brand story plus a short and long bio founder bio that can be used for conferences, speaking events and socials. ‍Plus bonus copy for your contact page ‍


Option 2 - The Peacock Package
 

SEO-optimised copy for 3 x service pages or product pages, plus bonus copy for your contact page. ‍

Option 3 - The Ro-SELLer Package

SEO-optimised copy for 1 x sales landing page of up to 1,800 words. ‍When people land on your website, they’ll form a quick opinion. Yes, you need a website that is beautifully designed and easy to navigate.‍ You also need copy that is creative, compelling and optimised for SEO. ‍ As an experienced SEO website copywriter, I take copy crafting off your to-do list. After delving deeply into your business objectives, I weave words that encapsulate your personality and attract your ideal clients. ‍

This package includes: ‍

  • 60-minute strategy session Industry and competitor research
  • Keyword research
  • Page titles and meta descriptions
  • Image name suggestions‍
  • Website copy as per option laid out in professional copy deck
  • Two rounds of amendments
  • Proofreading of final copy

Option 4 - Brand Voice Development

The way you communicate with prospective clients needs to be clear. It needs to be consistent. And it needs to tell a story, your story. Together we’ll define your brand tone by analysing your values, your personality and what makes you different.

This package includes: ‍

  • 90-minute strategy session
  • Industry and competitor research ‍
  • Refining of mission, vision,
  • USP and sales pitch ‍
  • 4 x brand principles or beliefs and how to communicate them
  • ‍4 x brand personality traits and how to convey them ‍
  • Word bank – a list of words you like and don’t like ‍
  • Sample copy for an email, social post and web page ‍
  • Web writing tips ‍
  • Quick writing checklist ‍
  • Two rounds of amends ‍
  • Proofreading of final guide ‍

Option 5: Content Marketing

You know you need to be out there sharing your ideas, opinions and expertise with the world. Writing your own blogs or Linkedin articles feels like extra pressure. I will reach into your brain, extract your genius and weave it into content that sounds like you, only better. ‍ I’ve worked as a feature writer for The Age, The Sydney Morning Herald and the Financial Review and I’m regularly published in Mamamia and Kochie’s Business Builders. I’m also the go-to ghost writer for some of Australia’s top executives and thought leaders.‍ Now it’s your turn. ‍

Package includes‍:

  • 90-minute strategy session ‍
  • Industry and competitor research ‍
  • Keyword research ‍
  • Page titles and meta descriptions ‍
  • Image name suggestions ‍
  • 3 x 600-800 word articles ‍
  • Copy laid out in professional copy deck ‍
  • 2 rounds of amends ‍
  • Proofreading of final copy 

 Visit the Blue Budgie Communications website for more information

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