If you're looking to attract the right clients and get more sales, there are the ‘Big 3’ areas of digital marketing that you need to consider:
- Whether people can find your products and services on Google;
- How to attract and connect with your ideal customer through email marketing; and
- How to build social proof and a community of raving fans through social media.
To help time-poor Maribyrnong small business owners, I am offering three custom packages so that they can get a quick start on tackling ONE of the Big 3:
1. SEO Like a Pro
In my Complete SEO Site Audit, I get laser-focused on how your current website operates in the eyes of Google and your ideal customer so you have the best chance of getting seen online.
We will start with a 30-minute kick-off meeting so that I can understand your current concerns.
I then analyse your desktop and mobile site (maximum 10 pages) and provide a detailed, easy to understand and actionable report covering: On-Page SEO, Off-Page SEO and Technical SEO. Specifically:
- Design and site architecture;
- Usability;
- Site speed;
- On-page SEO – metadata, heading structure, ALT tags, broken links;
- Your current focus keywords and related keywords;
- Competitor analysis for potential keywords; and
- A checklist of priorities and recommendations for improving your website.
The report will be completed within 2 weeks. I will sit down with you for 60 minutes to present the report, answer any questions and agree on the scope of work for implementation.
To help you to take action, this package includes a further 2 hours of implementation time based on the recommendations in the report.
2. Email Marketing Jumpstart
Did you know that email marketing has a 122% ROI compared to social media?
This package will ensure that you stop neglecting your email marketing and optimise the time, effort and money you spend on attracting, nurturing and retaining loyal and engaged customers via email.
We will start with a 30-minute kick-off meeting so that I can understand your brand story, purpose, values, customer journey, email marketing experience and current concerns.
There are two parts to this package.
If you are starting your email marketing from scratch then the first part of the package is an Email System Setup. For this service I will:
- Set up your paid account with my recommended email service provider (Mailerlite);
- Set up one audience;
- Configure and customise up to 2 sign up forms;
- Install sign up forms onto your website;
- Choose a campaign template that suits your business and your content;
- Customise the template so it's ready for your first campaign; and
- Help you to develop the concept for a ‘signature lead magnet’.
For business owners who already have a paid subscription to an email service provider, the first part of the package is an Email System Audit. For this service I will:
- Review the setup of your email service provider account;
- Review your audience and suggest segmentation if necessary;
- Review up to 2 sign up forms and entry points;
- Provide recommendations on how to improve up to 2 existing email templates;
- Help you to develop the concept for a ‘signature lead magnet’.
The second part of the package is an Email Automation Setup. For this service I will:
- Draft an automated welcome email/nurture sequence of 3 emails for new subscribers;
- Configure and customise a sign up form to promote the signature lead magnet;
- Draft an email automation sequence to distribute the signature lead magnet to subscribers; and
- Build out the automations in your email service provider.
At the end of the project, I will sit down with you for 60 minutes to show you the basics of how to manage your own email marketing going forward, including how to create entry points and campaigns, create your audiences and how to understand your campaign reports.
The project will be completed within 2 weeks. It’s important that you’re able to be responsive with any questions and feedback, as this work is highly collaborative in order to meet the deadline.
3. Existing Facebook and Instagram Optimisation
This package is only suitable for business owners who already have an active Facebook and Instagram account.
We will start with a 30-minute kick-off meeting so that I can understand your brand story, purpose, values, customer journey and current concerns.
There are two parts to this package. The first part is an Audit and Optimisation Setup. For this service I will:
- Optimise Facebook and Instagram pages in the About and Bio sections;
- Review post performance and provide feedback;
- Create 1 month content calendar;
- Outline posting strategy schedule i.e. best time/day to post
- Recommend strategic accounts to follow; and
- Hashtag research and providing 3 x custom hashtag sets with 30 hashtags each
To help you take action and to kickstart your social media strategy, the second part of the package is 30 days’ Facebook and Instagram account management including:
- Curating, creating and publishing content according to the content calendar;
- Account monitoring;
- Community engagement - responding to comments and liking, sharing and commenting on “others” posts strategically.
Find out more about Bright Smart here