To help time-poor Maribyrnong small business owners, we are offering three custom packages that will help you with your SEO, email marketing or social media and - and we’ll get it done in a day!
We’ll start with a 60-minute strategy session so we can understand your business goals, brand story, purpose, values, customer journey, and your current concerns. We’ll finalise a custom scope of work with you - then carry out the actions, outputs and implementation in a day. We’ll finish by sitting down with you for an extra 60 minutes to show off the end result and to answer any questions.
SEO Like a Pro
Choose one of these SEO packages and we will get laser-focused on how your current website operates in the eyes of Google and your ideal customer.
Option 1a: Complete SEO Site Audit
We analyse your desktop and mobile site (maximum 10 pages) and provide a detailed, easy to understand and actionable report covering on-page SEO, off-page SEO and technical SEO. This will include design and site architecture, usability, site speed, on-page SEO, metadata, heading structure, ALT tags, broken links, your current focus keywords and related keywords, competitor analysis for potential keywords and a checklist of priorities and recommendations for improving your website.
Option 1b: SEO copywriting
We will complete an on-page SEO audit, including keyword research and competitor analysis, rewrite and renovate your website (maximum five pages) with SEO optimised copy and metadata, add clear calls to action and consider best practice UX for sales and conversions, include one round of edits, and install the final copy into your website with appropriate headings and subheadings for SEO optimised site structure.
Email Marketing Jumpstart
Choose one of these email marketing packages and we optimise the time, effort and money you spend on attracting, nurturing and retaining loyal and engaged customers via email.
Option 2a: Email System Setup
If you are starting your email marketing from scratch we will:
- Set up your paid account with my recommended email service provider (Mailerlite for services, Klaviyo for e-commerce, Convertkit for content creator/publisher).
- Set up one audience.
- Draft, design and integrate a pop up sign up form.
- Draft, design and integrate a static sign up form onto your website.
- Choose a simple campaign template that suits your business and design email template for monthly newsletters.
- Draft, design and integrate a 3-email welcome nurture sequence.
- If relevant, draft, design and integrate a browse abandonment email.
- If relevant, draft, design and integrate a 3-email abandon cart flow.
- Build out the automations in your email service provider.
Option 2b: Email System Audit
If you already have a paid subscription to an email service provider, we will:
- Review the setup of your email service provider account.
- If relevant, migrate your service to a more optimal email service provider.
- Review your audience and suggest segmentation if necessary.
- Review up to two sign up forms and entry points.
- Provide recommendations on how to improve up to two existing email templates.
- Draft, design and integrate a 3-email welcome nurture sequence.
- If relevant, draft, design and integrate a browse abandonment email.
- If relevant, draft, design and integrate a 3-email abandon cart flow.
- Build out the automations in your email service provider.
Facebook and Instagram Optimisation
Choose one of the social media packages if you already have an active Facebook and Instagram account.
Option 3a: Social Media Strategy
For this package we will:
- Optimise Facebook and Instagram pages in the About and Bio sections.
- Review post performance and provide feedback.
- Create one month content calendar, including drafting sample captions and suggesting visual content.
- Outline posting strategy schedule i.e. best time/day to post.
- Recommend strategic accounts to follow.
- Conduct hashtag research and providing 3 x custom hashtag sets with 30 hashtags each.
Optoin 3b: Social Media Management
This package is only suitable if you already have an image library with images and videos (visual content creation is not included). We will provide 30 days’ Facebook and Instagram account management including:
- If required, creating a 30 day content calendar to plan and organise posts in advance.
- Drafting social media captions for 30 static posts (with one round of edits).
- If relevant, curating relevant content from other sources to share with followers.
- Scheduling of 30 posts with the social media captions and pre-existing images/videos for optimal times.
- Account monitoring.
- Conduct community engagement such as responding to comments and liking, sharing and commenting on “other's” posts strategically.
Visit the Bright Smart Media Services website for more information
