Initiated in 2014, StreetWORKS creates innovative, visual street art to enliven public spaces and discourage graffiti and tagging. The program inspires mutual respect in the community by linking artists with property owners and traders to develop themed designs for exterior sites.
The program is designed to provide professional development opportunities for artists to express and enhance their artistic practice by activating sites in the Maribyrnong neighbourhood (eg. railway abutments, bridges, property walls).
- Showcase innovative visual art in urban environments
- Animate identified sites
- Discourage graffiti and tagging
- Engage artists with community
- Improve liveability and safety in City of Maribyrnong.
Biography and Design Concept: Sugar - FoodWorks Seddon Image credit: © Sugar, FoodWorks Seddon 2018
Commissioned Artists: StreetWORKS 2018
Three artists – Carla McRae, Sugar and 23rd Key - were commissioned by Council to install artworks at three sites in Seddon, Kingsville and Footscray. Their submissions and concept designs were evaluated by an internal panel against the following criteria:
- Integrity and creativity of proposal
- Innovation of design approach
- Experience and expertise in previous mural projects
- Appropriateness of design to site
- Feasibility of proposal
Site and Artists
- Kingsville Flowerbar
186 Somerville Road, Kingsville (Cnr Chirnside Street) - 23rd Key
- Gender Equity Wall
11 Blackston Street, Footscray (cnr Donald and Blackston Streets)
Biography and Design Concept: Sugar - FoodWorks Seddon
Image credit: © Sugar, FoodWorks Seddon 2018
Sugar (b. Perth, lives Melbourne) has developed a unique style blending realist techniques with surreal themes – using flora and fauna subject matter drawn in conjunction with objects that consider the concept of time and place. Currently employed as a freelance graphic designer, Sugar’s primary focus is being a painter, il­lustrator and mural artist, undertaking both solo projects and commissioned works in Australia and overseas.
Sugar has participated in several group and solo exhibitions in Australia, and has his first Melbourne solo show scheduled for the end of 2018. Sugar was also a finalist in the Footscray Art Prize: Street Art category 2017.
The FoodWorks Seddon artwork is concerned with heritage, environment and contemporary aspects of the Seddon community, painted in aerosol and acrylic media.
Sugar celebrates Seddon’s cultural diversity with realistic depictions of animals native to the population’s primary regions of origin. Victorian ‘workers cottages’ and Edwardian terrace houses represent local architecture; eucalyptus flowers hint at local streetscapes and a monumental 1950s tram – entitled Belgravia, the original name for Seddon - dominates the centre of the mural referencing the trams which earlier last century ran down the main streets of Gamon, Victoria and Charles.
Biography and Design Concept: 23rd Key – Kingsville Flowerbar
Image credit: © 23rd Key, Kingsville Flowerbar 2018
23rd Key (aka Jess Kease, b. Melbourne) creates photo-realistic stencils, using the traditional method of cutting by hand which won her the Australian Stencil Prize in 2011. With a background in printmaking, graphic design, audio engineering and currently studying architecture, she combines 3D and freehand elements into her layered designs that speak of a range of issues from human concerns, architecture, domesticity, heritage, environmental issues etc. She has participated in group exhibitions since 2008 and held her first solo exhibition in 2011.
Installed on the side wall of Kingsville Flowerbar, the artwork was inspired by historic floral wallpaper dating from the era of Kingsville’s domestic architecture and pays homage to our history of decoration and housing.
“I have been working around the theme of heritage and housing for the last few months. This design takes examples of different eras of wallpaper – a large aspect of heritage and history with residential buildings in Victoria. I have also included grey sections in the design, which adds a statement about the different aspects of beauty we see in housing and how we justify what is worthy of protecting,” Jess said.
Biography and Design Concept: Carla McRae – Gender Equity wall
Carla McRae (b. Sunshine Coast, lives Melbourne) is a Melbourne-based illustrator. Her background in graphic design has informed a preference for clean, bold lines and blocks of flat, primary colours which often depict intimate narratives and stories about characters and their worlds or strong, independent figures exploring urban spaces.
McRae has worked with clients such as Pentagram London, Apple, The Royal Children’s Hospital, City of Melbourne, Sydney Opera House, Art Asia Pacific, Oxfam, Smith Street Books, International Women’s Development Agency, Bared Footwear to realise outcomes for retail and concept design to community engagement workshops in health and social service programs.
For the Gender Equity wall artwork Carla McRae decided to focus on one key message: the basic premise that everyone should be given equal representation, opportunities and support. By inverting the stereotypical norms and celebrating those working in non-traditional roles, McRae was able to empower women and inspire men in the community.
“I wanted to create a scene in which the dominant, traditional occupational roles that we see in society are inverted. In the design, women are seen as construction workers, chefs, high level business people and scientists, while men are seen as carers, nurses and dancers,” Carla said.
If your property has been tagged, you can request a voucher to purchase a graffiti removal kit. The kit includes a graffiti removal product, exterior paint, and a paint roller and tray. Please contact us and we will organise a time to drop by.
Artist Carla Gottgens artwork at Piccolo Bakery and Café, Yarraville for StreetWORKS.